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“For the foreseeable future, we’ll watch our mobile video the Apple way: HTML5 embedded, H.264 encoded and HLS streamed. Any platform seeking broad support for quality video (Windows Phone?) must implement HLS. And any publisher seeking mobile viewers must encode in H.264, embed using HTML5 and stream using HLS.
Is this a bad thing? Quite the contrary. The alternative is fragmentation: multiple plugins, multiple codecs and multiple protocols. This is an annoyance for large media corporations; it increases their development and delivery costs. However, it’s disastrous for smaller video publishers, since the companies lack the resources to build and support multi-platform video delivery. Ultimately, that is a detriment to mobile video. Like the web in general, mobile video thrives on broad availability of a wide variety of content.
A more open set of standards (WebM and DASH) should come in time. For now though, Apple is the standard.”
via Mashable